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Ji Young Lee

Assistant Professor

Curriculum Vitae

Research Interests

  • Health Communication
  • Computer-Mediated Communication
  • Persuasion
  • Social Media
  • Media Effects
Dr. Lee’s research program focuses on the social and psychological impact of health communication via social media on the thoughts, attitudes, norms, and behaviors of users. As social media is widely used to disseminate health information, she studies how platforms of this nature can be used as an effective way to deliver health messages. In particular, she is interested in how various interface cues presented in a given health message influence users’ information-processing in social media contexts. In addition, she is interested in the potential for message factors, especially humor, to render health messages more viral and more appealing to populations generally resistant to such messaging. Her research interests also focus on how such technological and message factors have a normative influence on users’ health behaviors. Dr. Lee’s research has been published in Journal of Health Communication, Health Communication, and Computers in Human Behavior.

Education

B.A., The Pennsylvania State University
M.A., The Pennsylvania State University
PhD, The Ohio State University