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Undergraduate Students

B.A. in Communication Studies

At WVU, students majoring in Communication Studies have the option to choose to study interpersonal, health, social media and communication technology, or strategic and organizational communication. Also, an Integrated Communication Studies track – designed to expose students to a more general communication education – is also be available. Students will work closely with their major advisors to choose the track that is appealing to them and matches their future career goals. A degree in Communication Studies opens doors to allow students to be successful in just about any career- from healthcare to human resources, from sales to social media, from image management to promotions. The new curriculum will make students with a B.A. in Communication Studies even more attractive to potential employers or graduate programs.

For more information on graduation requirements for the B.A. program, see the Undergraduate Catalog.

Program Goals

Our Department is dedicated to developing students’ critical thinking, reasoning, and decision-making skills with the intent of empowering students to construct and deliver context-specific messages in their relational, vocational, and community endeavors.

Students who complete undergraduate degrees in communication studies should be able to:
  1. Describe the communication discipline and its central questions
  2. Employ communication theories, perspectives, principles, and concepts
  3. Engage in communication inquiry
  4. Create messages appropriate to the audience, purpose, and context
  5. Critically analyze messages
  6. Demonstrate the ability to accomplish communicative goals (self-efficacy)
  7. Apply ethical communication principles and practices
  8. Utilize communication to embrace difference
  9. Influence public discourse

Areas of Emphasis

Health Communication

Design and evaluate effective health messages to be communicated interpersonally, organizationally, and culturally. Explore contemporary issues in the U.S. health care system and develop the skills necessary for navigating diverse populations. Prepare for careers in health care management, advocacy, and campaigns.

Integrated Communication

Create and deliver messages for diverse audiences across communication contexts and relational partners. Customize coursework across the health, interpersonal, social media and technology, and strategic and organizational communication areas of emphasis. Prepare for careers across a variety of for-profit and nonprofit organizations.

Interpersonal Communication

Develop and demonstrate the ability to relate to others across personal and professional relationships, including romantic relationships, friendships, family, small groups, and workplace colleagues. Explore the behaviors and events that affect the development, maintenance, and termination of these relationships. Prepare for careers in community relations, public service, and nonprofit management.

Social Media & Communication Technology

Construct and deliver appropriate, effective, and ethical messages necessary for meeting the communication goals associated with social media and technology. Analyze the role that social media and technology plays in shaping people’s perceptions, behaviors, and social interactions. Prepare for careers in media planning, social media coordination, and marketing.

Organizational Communication

Create and implement messages designed to strategically navigate workplace interactions with superiors, subordinates, peers, and stakeholders. Acquire ways to recruit, retain, and socialize organizational employees as well as develop leadership, decision-making, and problem-solving skills. Prepare for careers in management, human resources, and training and development.

For a full list of classes and to learn more about the Communication Studies major, see the Undergraduate Course Catalog.