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Dr. Daniel Totzkay

Assistant Professor

Curriculum Vitae
Google Scholar

Areas of Study:

Health Communication
Mass Communication

Research Interests:

Social influence 
Communication campaign planning, design, and evaluation 
Risk communication
Interdisciplinary research collaborations

Daniel Totzkay studies the nature of and reaction to health and risk communication messages. This includes communication to change health and risk behavior, the design and evaluation of health and risk communication campaigns, the translation of emerging health and environmental science to behavior change messages, and addressing matters of health equity with strategic communication activities. Overall, Dan's research aims to address how a communicative study of social influence can be better applied to new or overlooked issues and contexts, as well as how communication theory can be better refined and extended to study social influence and behavior change processes.


B.S., Michigan State University   
M.A., Michigan State University  
Ph.D., Michigan State University