Dr. Daniel Totzkay
Research Interests:Social influence
Daniel Totzkay studies the nature of and reaction to health and risk communication messages. This includes communication to change health and risk behavior, the design and evaluation of health and risk communication campaigns, the translation of emerging health and environmental science to behavior change messages, and addressing matters of health equity with strategic communication activities. Overall, Dan's research aims to address how a communicative study of social influence can be better applied to new or overlooked issues and contexts, as well as how communication theory can be better refined and extended to study social influence and behavior change processes.