Top Three Course Takeaways
- Understanding how organizational information and culture are shared via social media
- Assessing audience’s social media engagement and behavior
- Developing organizational social media strategy
Course Topics
Communication Theory Application to Social Media Contexts
Organizational Identity
Successful Social Media Management Strategies
Social Media Monitoring and Scheduling
Social Media Content Creation
Ethical Dilemmas in Social Media
Course Intensity:
Course Description
Students are presented with theoretical and applied information regarding how organizations can best use social media to their advantage.
Students will craft a social media strategy for their own organization, based on the theories and concepts discussed.
Learning Outcomes
Compare and contrast the theoretical and practical underpinnings of different social media tools, and design social media strategy based on these analyses
Assess participation in digital communities and critique the efforts that such participation has on corporate and professional organizations
Recognize how information and culture are shared and organized online and demonstrate how these practices can be applied to one’s own industry
- Evaluate ethical dilemmas related to social and digital media interactions and formulate resolutions for those dilemmas