Top Three Course Takeaways
- Understanding communication research purposes and processes
- Evaluating strengths and weaknesses of research methods
- Effectively using social science research in organizational settings to make decisions
Course Topics
Research Process and Ethics
Hypotheses and Research Questions
Reliability and Validity
Basic Research Design
Interpreting Data and Statistics
Course Intensity:
Course Description
This course is designed for students to learn more about social science research and how it can be applied to workplace contexts for organizational evaluation and assessment.
Students will:
- Learn more about how reliable and valid data are collected in organizations,
- Interpret research findings to become better consumers of data and information, and
- Increase their ability to critically process data and evidence to make empirical claims that benefit employees and organizations.
Learning Outcomes
Identify the goals of communication research and the basic steps involved in conducting social science research
Identify the processes involved in formulating the purpose, determining the variables, and designing the procedures in a data collection
Evaluate strengths and weaknesses of research methodologies
Critique and interpret reports of statistics to make informed decisions for organizations
Appreciate the value of research and assessment in organizational life